Posts tagged ‘social media’

Twitter correspondent appointed – fad or first of many?

Sky News has appointed a Twitter Correspondent but I find myself agreeing with the sentiments expressed in this Guardian blog over the relevance, use and potential life span of such a post.  And why do I feel in my bones that there is more than a hint of stunt to the new job title?

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March 6, 2009 at 12:08 pm 1 comment

Copyright changes kick off major web campaign

In case you haven’t caught the furore over what has been dubbed the ‘Guilt Upon Accusation law ‘Section 92A‘, check out the the Internet Blackout NZ campaign – joined today by the very high profile Stephen Fry, who microblogged it through his Twitter channel. Even if you don’t join the blackout, you really should be up to date on what’s going on – it is something that could impact on any practitioner, any time, any where.
New Zealand's new Copyright Law presumes 'Guilt Upon Accusation' and will Cut Off Internet Connections without a trial. Join the black out protest against it!

February 16, 2009 at 10:54 pm Leave a comment

Social Media, Social Good – ‘Twestival’ comes to Auckland

Sometimes it is easy to wonder what social media channels are for. Just a load of old blather or tools capable of actually accomplishing something? Well Twitter, that much vaunted platform that I have had something of a love-hate relationship with since its launch, has a bit of a test on tomorrow with Twestival, a ‘global’ get-together for Twitters and friends in 100 + cities around the world. All funds raised go to Water, a charity that aims to help bring clean water to the 1.1billion people in the world who don’t have access to clean, safe water supplies. A good cause indeed and an interesting test of Twitter power.  We know the reach will be wide, but how will it result in a good turnout?

The Auckland Twestival kicks off in Sale Street tomorrow at 5pm onwards and if you want more info, then the Auckland Twestival page is here or you can find it from the PRiNZ Facebook page. Maybe see you there.

February 11, 2009 at 4:00 pm Leave a comment

Will Wikipedia row signal beginning of end for open editing?

The current Wikipedia row over edit rights might just be the shut-down signal for open editing.  Potentially, the consequences are significant as the action may be viewed by other social media applications as an indication that it is acceptable to filter supplied information.  One of the many appeals of this type of social media application has been the ability to instantly publish information as well as being actively involved in creation and development of a valuable resource. Wikipedia’s particular appeal was that anyone could – and should – contribute to shared knowledge within a self-policing structure – and it worked, as recent research has shown.  Wikipedia was one of the early influencer applications and its format and ethos encouraged large numbers of people to participate and form communties online.  If Wikipedia begins to filter edits, as it suggests it will do, it is entirely possible that the flat structure it has encouraged and helped to develop over the last seven years or so will diminish, reforming once again as old-style information hierarchies.  Without doubt, such a change would be to the considerable detriment of all businesses and organisations –  private or public –  and the communities they serve.

Personally, I hope widespread filtering doesn’t occur as the many people who have found a voice using digital applications will suddenly find themselves once again unable to speak and express their views – and we will be all the poorer for not being able to listen so effectively to our communities.

January 28, 2009 at 10:12 am Leave a comment

Good resolutions for 2009

Amazing. 2009 already. Lots of resolutions on the go – I know it’s old hat but I still try to improve when I see a whole new year stretching ahead. I was wondering what good resolutions could be made by practitioners over the next twelve months. I hope that top of the list is proper measurement and evaluation of their work – still far too many people counting clippings and thinking that will do. Well the hot news is that clip counting does not cut the mustard. Research, plan and demonstrate tangible results using the many tools now available to us.  Measure the relationship shift, not the column inches.

Next, I hope that anyone still locked into thinking that public relations and communication management begins and ends with mainstream media wakes up and smells the digital coffee – public relations is about building and sustaining relationships and we use many channels – including but not restricted to mainstream media – to do this.

Last but not least, using and implementing the PRiNZ Code of Ethics. Easily achieved resolution – download it and stick it on the wall as a permanent guide and reminder for all to see.  I for one am looking forward to anything and everything the ethics committee may have to say in the coming months.

So there sit my hopes – what would yours be?

January 7, 2009 at 5:25 pm Leave a comment


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