Posts tagged ‘review’

Good resolutions for 2009

Amazing. 2009 already. Lots of resolutions on the go – I know it’s old hat but I still try to improve when I see a whole new year stretching ahead. I was wondering what good resolutions could be made by practitioners over the next twelve months. I hope that top of the list is proper measurement and evaluation of their work – still far too many people counting clippings and thinking that will do. Well the hot news is that clip counting does not cut the mustard. Research, plan and demonstrate tangible results using the many tools now available to us.  Measure the relationship shift, not the column inches.

Next, I hope that anyone still locked into thinking that public relations and communication management begins and ends with mainstream media wakes up and smells the digital coffee – public relations is about building and sustaining relationships and we use many channels – including but not restricted to mainstream media – to do this.

Last but not least, using and implementing the PRiNZ Code of Ethics. Easily achieved resolution – download it and stick it on the wall as a permanent guide and reminder for all to see.  I for one am looking forward to anything and everything the ethics committee may have to say in the coming months.

So there sit my hopes – what would yours be?


January 7, 2009 at 5:25 pm Leave a comment

New Year, New You?

I admit it – I am a complete sucker for New Year’s resolutions and of course, as the year wanes, I turn my attention to the week after Christmas when the time comes for a little reinvention.  This normally involves learning something, as the older I get the more I realise how much more there is to find out. But am I alone in this process? (more…)

December 15, 2008 at 4:15 am 1 comment

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