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Conference kicks off with New Zealand in the spotlight

How can we move ‘Brand New Zealand’ into the international spotlight?  That’s the discussion currently underway at Kiwi & Proud.  To follow the discussions, head to the blogs on the Kiwi & Proud network, where each session is being reported.

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May 20, 2009 at 11:37 am Leave a comment

Twitter correspondent appointed – fad or first of many?

Sky News has appointed a Twitter Correspondent but I find myself agreeing with the sentiments expressed in this Guardian blog over the relevance, use and potential life span of such a post.  And why do I feel in my bones that there is more than a hint of stunt to the new job title?

March 6, 2009 at 12:08 pm 1 comment

Kiwi & Proud kicks off with conference collaboration

Kiwi & Proud PRiNZ Conference 09 logo

Kiwi & Proud, this year’s PRiNZ conference kicks off this week with the launch of the conference microsite and the conference network which gives you a chance to take part in the conversation, debate and discussions leading up to conference itself on May 20 2009.  Take a look, join the conversation and see you there.

all-whitesml

February 22, 2009 at 11:02 am Leave a comment

Copyright changes kick off major web campaign

In case you haven’t caught the furore over what has been dubbed the ‘Guilt Upon Accusation law ‘Section 92A‘, check out the the Internet Blackout NZ campaign – joined today by the very high profile Stephen Fry, who microblogged it through his Twitter channel. Even if you don’t join the blackout, you really should be up to date on what’s going on – it is something that could impact on any practitioner, any time, any where.
New Zealand's new Copyright Law presumes 'Guilt Upon Accusation' and will Cut Off Internet Connections without a trial. Join the black out protest against it!

February 16, 2009 at 10:54 pm Leave a comment

Social Media, Social Good – ‘Twestival’ comes to Auckland

Sometimes it is easy to wonder what social media channels are for. Just a load of old blather or tools capable of actually accomplishing something? Well Twitter, that much vaunted platform that I have had something of a love-hate relationship with since its launch, has a bit of a test on tomorrow with Twestival, a ‘global’ get-together for Twitters and friends in 100 + cities around the world. All funds raised go to Water, a charity that aims to help bring clean water to the 1.1billion people in the world who don’t have access to clean, safe water supplies. A good cause indeed and an interesting test of Twitter power.  We know the reach will be wide, but how will it result in a good turnout?

The Auckland Twestival kicks off in Sale Street tomorrow at 5pm onwards and if you want more info, then the Auckland Twestival page is here or you can find it from the PRiNZ Facebook page. Maybe see you there.

February 11, 2009 at 4:00 pm Leave a comment

‘Trust Barometer’ puts melamine scandal ahead of the rest

The Edelman Trust Barometer has been published in executive summary form – you can find it here – with the full report available in February. From a New Zealand perspective, it is worth noting the introduction to this ‘global’ research which reads:

“The 10th edition of the Edelman Trust Barometer reports on a year unlike any other. Government bailed out banks in New York and London. Melamine-laced baby formula rolled off assembly lines into the homes of Chinese parents.”

Other snippets from Richard Edelman’s YouTube clips include the fact that CEO credibility has hit a new low – he describes it as ‘Enron like levels’ – and that CEOs are viewed as being ‘somewhere between villain, liar and incompetent’.

While this annual survey is dubbed ‘global’ it is worth noting that only 20 countries are included (out of a possible 194), New Zealand doesn’t feature in it, yet again, and in reporting the results, Edelman still has a very US centric view rather than what I would consider to be a truly global take.  That said, I think it would be interesting to see how Fonterra would fare in any trust survey carried out here – certainly at the present time.

Trust and confidence underpin good relationships and, as we are in the business of building and sustaining relationships, the issue of trust is one that should be of considerable concern to us all.  Part of the survey looks at the impact failed trust has on the ‘bottom line’ with the majority of the 4000 or so respondents indicating that if they did not trust a company they simply would not buy their products. Nothing new there for practitioners as it is a gong we have been banging for many years, but maybe it will give others a wee jolt in the right direction.

As an aside, Edelman have included a neat little comprehension/action monitor in their publishing mix with the Trust Quiz – nice way of looking at the out-takes and reach of their campaign.





January 29, 2009 at 1:52 pm Leave a comment

Will Wikipedia row signal beginning of end for open editing?

The current Wikipedia row over edit rights might just be the shut-down signal for open editing.  Potentially, the consequences are significant as the action may be viewed by other social media applications as an indication that it is acceptable to filter supplied information.  One of the many appeals of this type of social media application has been the ability to instantly publish information as well as being actively involved in creation and development of a valuable resource. Wikipedia’s particular appeal was that anyone could – and should – contribute to shared knowledge within a self-policing structure – and it worked, as recent research has shown.  Wikipedia was one of the early influencer applications and its format and ethos encouraged large numbers of people to participate and form communties online.  If Wikipedia begins to filter edits, as it suggests it will do, it is entirely possible that the flat structure it has encouraged and helped to develop over the last seven years or so will diminish, reforming once again as old-style information hierarchies.  Without doubt, such a change would be to the considerable detriment of all businesses and organisations –  private or public –  and the communities they serve.

Personally, I hope widespread filtering doesn’t occur as the many people who have found a voice using digital applications will suddenly find themselves once again unable to speak and express their views – and we will be all the poorer for not being able to listen so effectively to our communities.

January 28, 2009 at 10:12 am Leave a comment

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