Measuring New Zealand’s progress

July 31, 2009 at 1:35 am Leave a comment

By Tim Marshall

This report is hot off the press from Statistics New Zealand. It is a sort of triple bottom line report for New Zealand as a country and provides a baseline for measuring national progress (ultimately hopefully towards agreed goals.)

I think it’s relevant for PR practitioners who help our organisations contribute to national discussions on improving our lot.

Our conference this year “Kiwi and Proud eh?” had the good intention of creating a national PR plan. In fact, PRINZ members in the public, private and not for profit sectors all work on individual PR plans to progress their respective organisation’s goals – which hopefully are pretty much in line with where the country as a whole wants to head.

This report provides an overarching framework for measuring national progress in a range of areas. It also fits nicely with PRINZ’s sustainability project. For this progress to occur naturally requires communication and stakeholder engagement.

Could this report provide a spark for the national PR plan discussion PRINZ had hoped to ignite at the conference? Would you PRINZ members be interested in a presentation of this report by Statistics NZ either at divisional events or in a webinar?


Entry filed under: communications management, global, News, PRiNZ, public relations, Sustainability.

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