Tough out the recession, communicate

March 23, 2009 at 3:21 pm 1 comment

By Tim Marshall

If in these tough times your organisation is questioning the value of communication, you should read this New Zealand Herald article by Tom Davies, director of professional support for the New Zealand Institute of Chartered Accountants.

With “the economic ice age upon us”, Tom outlines seven key focus areas that will enable companies to stay healthy and survive the recession.

As you might expect, Tom’s first three points involve money matters – improve your cashflow management, get more out of your working capital and consider debt restructuring.

But his next three points are heartland communications and public relations – look after your good customers, keep communicating with your staff and keep communicating with your other stakeholders.

Who would have expected an accountant to say three of the seven most important things a company should do in tough times involve communication and relationship management?

So if fellow PR people and communicators are looking for some independent support for the necessity of your work in bad times (as well as good) you could point any doubting Thomases to a Tom who doesn’t doubt your work is crucial.


Entry filed under: PRiNZ.

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1 Comment Add your own

  • 1. Fiona cassidy  |  March 24, 2009 at 6:20 pm

    Kai te pai Tim – I absolutely agree!

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