94% of US journalists use info from PR professionals

March 9, 2009 at 2:34 pm 1 comment

Post from Tim Marshall

A just published survey of 750 US journalists shows 94% of respondents use information from PR professionals and 87% regularly use press kits. For journalists/editors under the age of 30 the figures are higher with 99% saying they use information from PR professionals.

Not surprisingly 100% of respondents said they regularly used websites for editing and reporting. Social networking sites were rated relatively unimportant as a news source.

The survey was carried out by media intelligence company Cision and George Washington University and was passed on to me by colleague Rob Warner.

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Entry filed under: campaigns, digital communication, global, mainstream media, media, News, public relations. Tags: , , , .

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1 Comment Add your own

  • 1. Fiona cassidy  |  March 15, 2009 at 2:11 pm

    certainly makes interesting reading! Wonder what the uptake is here in NZ

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