Twitter correspondent appointed – fad or first of many?

March 6, 2009 at 12:08 pm 1 comment

Sky News has appointed a Twitter Correspondent but I find myself agreeing with the sentiments expressed in this Guardian blog over the relevance, use and potential life span of such a post.  And why do I feel in my bones that there is more than a hint of stunt to the new job title?

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Entry filed under: campaigns, communications management, digital communication, ethics, media. Tags: , , , , .

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