“Communications” makes it into quotation marks

January 19, 2009 at 3:17 pm 2 comments

I was intrigued by this article in the UK’s Telegraph.  Not because of the figures it puts forward on public relations spending, but because  “communications” appears in quotation marks.  Why should this be significant or even noteworthy?  Well, around nineteen years ago, public relations started to appear in quotation marks when under discussion in mainstream media. Gradually, the quotation marks disappeared and blatant sniping and criticism of all things public relations began in earnest.  Not long after this came the “rebranding” of public relations roles with communication or communications frequently used as a substitute and means of distance from the barrage of disfavour.   Does the appearance of new quotation marks mean that “communication” will also fall victim to mainstream media bracketing?  And if this change is on the wind, shouldn’t each one of us be doing something about it now?


Entry filed under: communications management, listening, mainstream media, media, professionalism, public relations, reputation. Tags: , , , , , .

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2 Comments Add your own

  • 1. joseph peart  |  January 27, 2009 at 10:21 am

    Where is the Telegraph article?

  • 2. Catherine Arrow  |  January 27, 2009 at 5:22 pm

    Hi Joseph
    If you click on the word ‘article’ it will take you there. You should also get a snap preview.

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