Good resolutions for 2009

January 7, 2009 at 5:25 pm Leave a comment

Amazing. 2009 already. Lots of resolutions on the go – I know it’s old hat but I still try to improve when I see a whole new year stretching ahead. I was wondering what good resolutions could be made by practitioners over the next twelve months. I hope that top of the list is proper measurement and evaluation of their work – still far too many people counting clippings and thinking that will do. Well the hot news is that clip counting does not cut the mustard. Research, plan and demonstrate tangible results using the many tools now available to us.  Measure the relationship shift, not the column inches.

Next, I hope that anyone still locked into thinking that public relations and communication management begins and ends with mainstream media wakes up and smells the digital coffee – public relations is about building and sustaining relationships and we use many channels – including but not restricted to mainstream media – to do this.

Last but not least, using and implementing the PRiNZ Code of Ethics. Easily achieved resolution – download it and stick it on the wall as a permanent guide and reminder for all to see.  I for one am looking forward to anything and everything the ethics committee may have to say in the coming months.

So there sit my hopes – what would yours be?

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Entry filed under: communications management, ethics, listening, measurement and evaluation, PRiNZ, professionalism, public relations, relationships. Tags: , , , , , , , , .

What do you think? “Communications” makes it into quotation marks

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